Senior Field Marketing Manager, Northwest

About the role

Get to Know Us Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs.  We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.   What You’ll Do We are seeking a Senior Field Marketing Manager to own field marketing strategy and execution for Horizon3's Northwest region. This is an ownership role. You will build the regional program architecture that connects events with digital air cover, ABM, and SDR alignment into a repeatable pipeline engine, and you will be the marketing counterpart to the region's sales leadership. You will hold every program to the same standard: a pipeline hypothesis going in, a cost-per-opportunity (CPO) threshold as the gate for spend, and a 30-day post-event review coming out. You will also mentor other field marketers and set the bar for how field marketing operates at Horizon3. This role will be responsible for….. Regional Strategy and Program Architecture - Own the annual and quarterly field marketing plan for the region, aligned to regional pipeline targets, segment priorities, and sales capacity. - Build integrated programs that connect field events to digital air cover, SDR sequences, and ABM account targeting, rather than running disconnected events. - Define and enforce CPO thresholds as hard gates for program investment, and build the marginal ROI model that justifies or redirects regional spend. - Own the regional field budget and make the trade-off calls on what to scale and what to cut. Program Execution - Plan and execute a portfolio of high-signal programs: CISO dinners, executive roundtables, third-party conferences, hosted roadshows, and account-specific activations. - Lead SDR alignment for every program, including pre-event sequencing, on-site meeting coordination, and post-event follow-up SLAs. - Coordinate with digital marketing and the campaigns and ABM team to surround target accounts before, during, and after each program. - Own executive-tier programming, including speaker coordination, venue selection, and curated invite strategy for C-level and VP-level targets. - Partner with channel field marketing on partner-led programs in the region. Pipeline Accountability and Reporting - Own regional pipeline contribution reporting: meetings booked, pipeline created, pipeline influenced, and stage progression, all tied to program spend. - Run the 30-day post-event review for every program and apply the learnings to future program design. - Partner with marketing operations to keep Salesforce campaign tracking and attribution clean across all field activity. - Present regional performance to marketing and sales leadership with financial framing: spend vs. pipeline, CPO vs. threshold, and ROI trends. Cross-Functional Leadership - Serve as the primary marketing partner to the region's sales leaders, account executives, and SDR managers. - Mentor Field Marketing Managers and Specialists and share repeatable playbooks across regions. This role has no direct reports. - Collaborate with brand and product marketing so every program is anchored in Horizon3's messaging. - Lead horizontally with peers in digital, campaigns, ABM, and marketing operations to build integrated programs rather than siloed field activations. What You’ll Bring - 5 to 8 years of B2B field marketing experience, including ownership of a region or segment. - Demonstrated ability to build and run a field program portfolio with measurable pipeline outcomes, CPO discipline, and executive-level reporting. - Deep experience partnering with sales leadership and SDR management on pre- and post-program alignment, sequencing, and follow-up accountability. - Strong financial fluency: comfortable building CPO models, presenting ROI cases to leadership, and recommending investment trade-offs. - Experience running ABM-aligned field programs tied to named account lists, including executive dinners and CISO roundtables. - Proficiency in Salesforce for pipeline tracking, campaign attribution, and performance reporting. - Experience with marketing automation platforms (Pardot, HubSpot, or equivalent) for integrated campaign coordination. - Excellent written communication: executive-facing event briefs, compelling invite copy, and clear post-event performance summaries. - Track record of building repeatable field program frameworks, not one-off events. What Sets You Apart? - Experience in cybersecurity field marketing. You understand the CISO and security practitioner buyer, the enterprise security sales cycle, and the competitive landscape. - Existing relationships with the security community, venues, and partners in the region. - Background in financial services, healthcare, or SLED, where compliance shapes how buyers evaluate security. Travel Required Candidates must be based in the Northwest US and willing to travel up to 40%.   Perks of Horizon3 - Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive. - Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities. - Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking. - Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence. - Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave. Compensation and Values At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations. In accordance with various State’s transparency regulations, we provide the following salary range information for this position: - Base salary range: $145,000 - $185,000 annually. The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills. - Additional compensation: All full-time roles are eligible for an equity package in the form of stock options. You Belong Here Horizon3 is not just an equal opportunity employer - we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success. We are dedicated to fostering a workplace where everyone feels welcome and respected, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, hair length or any other legally protected status by law. Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve. We believe that diverse perspectives drive innovation and strengthen our ability to create cutting-edge cybersecurity solutions. At Horizon3, every team member is valued and supported in an environment that encourages personal and professional growth. We welcome candidates from all backgrounds and experiences, and we encourage all qualified individuals to apply. Come be a part of Horizon3, where your unique contributions are recognized, and your potential is limitless. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.  Application Note In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.