Head of Marketing

About the role

About OuterSignal We are building the customer intelligence layer for commerce. Brands know when an order comes in, but they only see ~5% of the real story. We show them the other 95%: not just who bought, but who that person is - the execs, influencers, journalists, retail buyers, investors, and everyday customers who become a brand’s best evangelists. Our platform enriches every order in real time with professional + personal signals, unlocks personas, and powers everything from surprise-and-delight outreach to smarter email flows, analytics, and BD leads. We're a small, high-performing team building the category-defining platform for e-commerce customer intelligence, backed by a world-class investor base. What You'll Do: - Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound - 10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!) - Deploy a $1M+ annual marketing budget across channels that actually convert - Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut - Build and manage our affiliate program and content engine (agencies, consultants, tech partners) - Oversee our outbound and cold email strategy - Work directly with Founders on channel strategy, messaging, and market positioning - Hire and scale the marketing team as we hit milestones Who You Are: - 4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing - You've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martech - Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes) - Experience building affiliate or partnership programs from scratch - Comfortable with cold outbound - you know the difference between spray-and-pray and precision targeting - Fluent in HubSpot (or similar CRM) for pipeline management and automation - You think in CAC, LTV, payback period, and channel contribution - Bonus if you've worked with Klaviyo, Shopify apps, or retention marketing tools - Most importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos. What We Offer: - Impact: Join at the ground floor where your work directly influences company trajectory - Growth: Rapid company growth creates exceptional learning and advancement opportunities - Flexibility: Remote-first culture with autonomy over your work - Team: Work alongside the founding team - Mission: Revolutionizing the way brands understand and market to their customers