Mayflower creates digital entertainment products used by millions of people worldwide. We combine technology, product thinking, and experimentation to build experiences that engage a global audience and shape the future of online entertainment. Job Responsibilities - Build and own the product roadmap for activation stream, taking ideas and concepts for new comers conversions through validation, launch, measurement, and iteration. - Define and measure product and activation success, using data and analytics to inform priorities and evaluate impact. - Champion best practices for data management, analytics, and user experience within the segment of new comers. - Lead constant analysis and optimization of main new comers conversion flows for different segments, leveraging personalization and localization to improve efficiency. - Work closely with the core product teams to identify business opportunities and deliver them in relevant ways for new comers segment. - Operate with an agile, iterative mindset and use rapid experimentation to prototype, test and optimize our product offering for new comers across different behavior cohorts. - Clearly articulate product strategy, priorities, and tradeoffs to stakeholders and leadership, driving alignment and informed decision-making.