Product Marketing

About the role

ABOUT US Every 10 minutes, 18 million conversations happen between businesses and consumers around the world. For decades, the consumer side of those conversations sucked: long queues, robotic menus, repeated explanations, and advice that is often unhelpful. Most people today still cannot simply say what their problem is in natural language when communicating with businesses. AI changes that. For the first time, companies can have natural conversations with customers at massive scale. Every B2C company - from energy providers to telcos to insurers - will use AI agents to talk to their customers. The number of conversations businesses will handle is going to explode in the coming years. At telli, we are solving the challenges that come with that shift. Today, leading B2C companies like Sky are already using telli to deploy thousands of voice agents to provide their customers with a new experience. But building a first voice agent is easy, getting it to drive real outcomes for customers and businesses is the hard part. telli helps companies build, deploy, and improve consumer-facing AI voice agents at scale. This will become one of the most important software categories of the next decade, and we intend to win it. We are a small, AI-pilled team that likes to solve hard problems. Be it engineering, product, or GTM - we build, experiment, and move fast, while heavily leveraging the capabilities of AI models. All of us like to challenge ourselves and take real ownership over what we do, all while still staying humble and keeping a low-ego culture. Check out our principles https://principles.telli.com/ to see how we work. YOUR MISSION As the Product Marketing Manager you are the counterpart to the founder team on product & brand communication. You own how existing and potential customers hear about new features, functionalities, and telli's value proposition as a whole from product launches, to enabling our commercial teams, to everything we say about the product on our website. WHAT YOU'LL DO - Own product messaging & positioning: you are the product messaging counterpart to the founder team. You create and maintain our core messaging and positioning - Lead product launches: you own the go-to-market for new products and features across every medium and channel - Enable sales, deployment & success: you build the decks, docs, and materials our commercial teams need to communicate what the product does and how telli is unique - Build customer proof: you own our social proof. You organize customer stories in written and video form, execute them, and take care of distribution - Own website & product content: you own product messaging and positioning on our website and keep product pages, ads and content up to date and aligned with our core product and brand messaging - Own market intelligence: you understand the market, our positioning, and our differentiation — and you are the one who articulates it WHAT MAKES YOU A GREAT FIT: - You have 3+ years of experience in product marketing in a B2B context, ideally in a startup or scaleup - You have taste: you convey telli and its features in a trustworthy, high-end, visionary way that matches our vision and mission - You're an excellent communicator and translator: you write and speak at a high standard in German and English, and you turn complex features and technical concepts into language customers actually understand - You adapt to our customer group: you meet our market where it is: their priorities and the way they communicate - You're AI-pilled: you understand technology deeply and approach problems with an automation- and tech-first mindset - You have commercial sense: you understand the business priorities and translate them into your own work - You work autonomously: you don't wait for instructions and find your own strategy to be successful - You have high agency and high urgency: you don't get blocked by outside factors, you unblock yourself and your team, and you focus every day on getting customers live, successful, and growing - You want to work on-site 5 days a week in Berlin YOU MAY NOT BE A GOOD FIT IF… - You need a brief, a brand book, and sign-off before you execute anything - You only want to do high-level “strategic” work - you aren’t comfortable juggling multiple tasks at once - you don’t enjoy working directly with customers or in dynamic environments - You aren't comfortable working at a high standard in both German and English - You want to work remotely. We're an in-person team - You are looking for a standard 9-5 job