VP of Marketing

About the role

ABOUT EVVY At Evvy, we believe the female body shouldn’t be a medical mystery. We are a precision women’s health company leveraging the vaginal microbiome to improve outcomes across a woman's lifespan. Backed by $60M+ from leading investors, we serve over 100,000 patients and 3,000 providers nationwide with our validated Vaginal Microbiome Test and AI-powered personalized care platform. Through this work, we have built the world’s largest dataset on the vaginal microbiome — a proprietary foundation that will drive breakthroughs in infertility, preterm birth, gynecological cancers, and beyond. Why join now? Evvy is a generational opportunity in women's health — and we're at the inflection point. - We’ve built a dataset no one has. Evvy has generated the world’s largest vaginal microbiome dataset from 100,000+ patients, uncovering novel biological markers underlying women’s health conditions that collectively cost the healthcare system $180B+ annually. - Validated, AI-first platform. We’ve built a comprehensive testing and care platform that unlocks personalized treatment pathways for each patient. Our work is supported by research published in major peer-reviewed journals and presented at major clinical conferences (including ACOG, ASRM, IDSOG, and more). - Proven traction, massive opportunity. We serve 100,000+ patients and 2,000 providers nationwide, with rapidly growing revenue and an expanding suite of diagnostics and treatments to improve outcomes across condition areas. We've only scratched the surface. - Top tier team, investors, and partners. Our world-class team is backed by industry leading investors, including General Catalyst, Left Lane Capital, US Fertility, and Labcorp. We're looking for high-horsepower, mission-driven people who find it unacceptable that the female body is still a medical mystery — and want to help change that. ABOUT THE ROLE The VP of Marketing will own Evvy's end-to-end consumer acquisition and retention strategy: building the systems, team, and operating cadence that turns momentum into a durable, compounding growth machine. You'll ensure our acquisition strategy is data-driven and efficient across both paid and organic channels — from the content and community that drive the majority of our revenue today, to the paid infrastructure that scales what's already working. You'll own capital allocation across all of it, with AI embedded throughout, not bolted on. Reporting directly to the Co-founder & CMO, you'll set the strategy, hold the P&L, and be accountable for outcomes. Evvy is a primarily in-person team based in NYC. Given the cross-functional nature of this role, our ideal candidate is located in NYC. WHAT YOU'LL DO - Own Evvy's full consumer growth P&L — setting annual and quarterly targets across acquisition, conversion, retention, and subscription MRR, and be accountable for hitting them - Set acquisition strategy and budget allocation across paid and organic channels with genuine rigor — from content and community to paid infrastructure, with the measurement to know what's actually driving revenue - Define how content, influencer, and community-driven growth feed the funnel — and build the incrementality and attribution infrastructure to know when they're working - Oversee CRO, landing page strategy, email capture, and referral programs as compounding growth levers, not afterthoughts - Build the retention and lifecycle programs that turn first-time customers into long-term subscribers — at Evvy, the relationship doesn't end at purchase - Create the experimentation cadence that lets the team move fast and make good decisions, with AI embedded throughout - Directly manage senior reports and build a growth org that performs with the urgency this mission deserves - Identify new growth surfaces before the business needs them and build the case to go after them WHAT WE'RE LOOKING FOR - 10+ years in growth or digital marketing, with at least 7 years focused on acquisition and 3+ years managing reports and owning commercial outcomes - You've built the engine, not just run it — you can point to growth infrastructure you stood up and the results it produced - Genuine fluency in measurement: you understand the difference between correlation and causation in marketing data, and you build systems accordingly - Strong point of view on AI and how it applies to growth workflows — from creative testing to experimentation infrastructure to reporting — and a track record of actually using it - Experience marketing a product that requires education before purchase — Evvy's customer needs to understand why this matters before she converts, and your strategy has to account for that - A track record of hiring well and building teams that outlast your direct involvement - High agency, low ego — you move fast, decide with imperfect information, and own outcomes fully WORKING AT EVVY Evvy is a primarily in-person team based in New York, NY with a strong culture of collaboration and connection. We work from the office 4 days a week (Wednesdays remote), and we genuinely enjoy spending time together: team dinners, happy hours, and shared wins are part of the rhythm here. OUR VALUES Start with the why. We tie everything back to a user need or company goal. Figure it out. We take initiative, embrace ambiguity, and build from first principles. Create win-wins. We solve problems with patients, partners, and the business in mind. Own it to the end. We close every loop and take pride in the details. Stay eleven steps ahead. We anticipate, plan, and act with foresight and speed.     COMPANY BENEFITS - Competitive salary and equity package - Flexible PTO - $1K learning and development budget - Health, dental, and vision insurance, plus HSA plans - 401(k) plan (Roth and traditional) - Monthly team events - Free Evvy membership - Paid parental leave Evvy is an equal opportunity employer committed to diversity and inclusion. We welcome applicants of all backgrounds and do not discriminate based on race, gender, sexual orientation, age, disability, or other protected characteristics. All communications will come from an @evvy.com http://evvy.com email address.