About G2 - The Company G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users. Now, we have joined forces with Capterra https://www.capterra.com/, SoftwareAdvice https://www.softwareadvice.com/, and GetApp https://www.getapp.com/ to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence. And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI. Does that sound exciting to you? Come join us as we try to reach our next PEAK! About G2 - Our People At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn. You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI https://company.g2.com/dei and philanthropic work (like our G2 Gives https://company.g2.com/gives program) because it encourages us all to be better people. ABOUT THE ROLE We’re looking for a Senior Specialist of Marketing Analytics & Planning to support the strategic and day-to-day oversight and analysis of our marketing investments through budget planning, monthly forecasting, and performance insights across channels for our buyer marketing team. This role connects marketing & financial data and uses its analytical capabilities to help teams understand what’s driving results, spot risks and opportunities, set expectations, and propose actions that can directly impact business performance. You’ll be closely assisting across the full marketing funnel from spend through gross profit across paid search, paid social, paid display, and email. You’ll manage monthly, annual, and intra-month projections, helping the team understand expected revenue and performance and how results may change as conditions shift. The role works across Performance Marketing, Email Marketing, Data Science, Analytics, Product, and Finance. You’ll partner closely with the buyer marketing team on sizing scenarios, estimates, financial models, and Monthly Business Reviews (MBRs), as well as other leadership reporting. IN THIS ROLE, YOU WILL - Lead budget planning and forecasting across marketing channels, from spend through gross profit. Build and maintain monthly, annual, and intra-month projections, including expected revenue and other key business outcomes. - Lead weekly performance meetings, presenting business and channel results and highlighting the most important risks, opportunities, and recommended actions. - Support day-to-day channel performance management. Analyze results, identify performance drivers, and surface risks, opportunities, and changes in expectations. - Build actionable analyses of performance trends, including channel, category, and country opportunities and sources of growth or decline. - Partner with the VP of Buyer Growth on sizing scenarios, estimates, financial models, MBRs, and leadership reporting. - Partner with Analytics, Data Science and Finance to build accurate forecasting & bidding models that enable scenario planning and accurate tracking into the marketing P&L. - Use AI tools to build and improve reporting, tracking, dashboards, and models - for example, dashboards or forecasting models in Claude or Google Sheets - that help teams understand performance and take action. - Improve marketing reporting models and work with Analytics to define requirements for dashboards and other reporting tools. - Support testing and experimentation by helping teams plan learning agendas, evaluate results, and incorporate findings into forecasts and performance tracking. - Develop clear performance read-outs and presentations that help leaders make informed decisions about marketing investment and business goals. MINIMUM QUALIFICATIONS: We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. - 3-5 years of relevant experience in strategic analysis, planning, and insights generation, coupled with a deep understanding of performance marketing dynamics, data analytics, and corporate finance. - Excellent business acumen, communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented – ultimately well distilled and tailored to the audience (executive-level, cross-functional, within marketing, etc). - Strong scenario planning, forecasting, and financial modeling skills, combined with high competence in business intelligence platforms. - Experience leveraging AI and machine learning tools (LLMs, AI agents, Python scripts) to automate manual reporting workflows and scale insight generation. - Advanced data skills (e.g. SQL, Python) preferred. - Experience with Lifecycle strategies including acquisition, retention, and customer cohort modeling as well as email marketing reporting. - Experience managing marketing budgets in a marketplace or lead generation business model. Our Commitment to Inclusivity and Diversity At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here https://culture.g2.com/commitments. -- For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice https://legal.g2.com/applicant-privacy-notice before applying to this job. How We Use AI Technology in Our Hiring Process G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment. Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team. For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice https://legal.g2.com/applicant-privacy-notice.