Creative Marketing Producer

About the role

Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 50 https://www.deloitte.com/ca/en/about/press-room/deloitte-canada-announces-its-annual-technology-fast-50tm-program-winners.html). We invite you to read our startup story https://rewind.io/blog/why-we-started-rewind-backups/ to learn where we came from and where we’re going. Read about our mission, story and values here https://rewind.com/about-us/. To find out more about our perks, click here https://rewind.com/careers/#:~:text=Working%20at%20Rewind%20has%20its%20perks. Some of our Blogs might help you get a better understanding of what we do here. You can find them all here https://rewind.com/blog/. Thriving at Rewind: We embrace the fast-paced, ever-changing nature of startup life. If you love working with speed, agility, and creativity, you’ll feel right at home here. Here's what it takes to succeed with us: - Team-First Mentality: We put teamwork at the core of everything we do, believing that we are better when we are together. Success is shared, and when the team wins, we all win. - Performance-Driven Mindset: We are proactive, goal-oriented, and focused on delivering tangible, high-quality results. We go beyond meeting expectations - we aim to exceed them. - Flexible Work-Life Approach: We encourage balance and understand the need to recharge. While we stay agile for urgent needs, we make sure there's time to recover and enjoy life. - Customer Centricity: Our commitment to customers shapes everything we do. We listen, build relationships, and innovate - from our dedicated customer support team to our engineers, everyone at our company is focused on solving problems that matter most to our users. - Taking Initiative: We value ownership and proactive problem-solving. We encourage team members to think creatively, take ownership, and lead improvements. Your ideas and actions drive our success. - We Make Time for Fun: We work hard and make time to enjoy the journey. It’s not just about hitting milestones—it’s about making the experience rewarding along the way. THE ROLE Rewind is hiring a hands-on Creative Marketing Producer to produce and amplify our story across digital, search, social, and community, and to turn our internal experts into recognized industry voices. You'll keep Rewind visible everywhere buyers look, including AI-driven search, and you'll operationalize the programs that carry our narrative into the market. You'll work directly with the Manager, Brand and Community, who sets the brand narrative, tone, and strategy; you execute, produce, monitor, and refine. This is an AI-first, fast-moving production role; broad, operational, and outcome-focused. WHAT YOU'LL DO GRAPHIC & VIDEO PRODUCTION SUPPORT (AI-ASSISTED) - Produce a high volume of on-brand visuals and short-form video on quick turnarounds: social graphics, web visuals, ad creative, infographics, decks, and clips repurposed from webinars, demos, and podcasts. - Work AI-first, using Claude Design and generative tools alongside Adobe Creative Suite, Figma, CapCut, and Opus, and build reusable templates so other teams can self-serve. - Work cross-functionally with product and marketing teams to showcase our product through modern, engaging graphics and video: product imagery, product videos, feature explainers, and campaign creative built for our audience. INTERNAL INFLUENCER PROGRAM - Build and run Rewind's internal influencer program; turning execs, engineers, PMs, and data/subject-matter experts into trusted public voices. - Ghostwrite and produce for internal experts across LinkedIn, articles, posts, speaker pitches, and community, extracting technical insights and turning them into simple, credible stories. - Create tailored voice guides for internal contributors while staying aligned to the brand narrative set by the Manager, Brand and Community. - Coach contributors on clarity, presence, and message discipline; support speaking submissions and conference materials. SEARCH VISIBILITY & CONTENT PRODUCTION - SEO, AEO & GEO - Own answer-engine (AEO) and generative-engine (GEO) optimization so Rewind surfaces well in AI-driven search, not just traditional SEO. - Use an LLM-visibility tool (e.g., http://limy.aiLimy.ai http://Limy.ai) to monitor how Rewind is perceived by AI/LLM search, identify opportunities and gaps, and act on them quarter over quarter. - Produce and continuously refine search-led content in partnership with the Head of Brand and refine against search and performance data. - Translate search and LLM-visibility insights into a prioritized, data-informed production roadmap and keep it current as the data shifts. DIGITAL MARKETING & WEB OPERATIONS - Own fast, reliable updates in WordPress (our CMS) - website copy, page changes, and published articles. - Use Claude Design and related AI tools to support web production and keep pages current, accurate, and on-brand. - Handle on-page implementation (metadata, structure, internal links) and QA across the site. SOCIAL MEDIA PROGRAM - Build and run a comprehensive social program in cross-functional collaboration with the marketing team, using AI to automate and ensure consistency. - Build and maintain a calendar that repurposes assets across platforms. - Run social listening to surface where Rewind should show up on Reddit and other discussion forums we're not yet active in. - Track social analytics to identify what's working and where to focus effort. COMMUNITY & ENGAGEMENT - Produce Rewind's presence across community channels and technical ecosystems, amplifying expert voices to strengthen trust and visibility. - Operate community content as a narrative engine, designed for conversation and contribution, not volume production. PERFORMANCE ANALYTICS & DECISIONING - Pull together performance data across influencer, search, web, and social, and turn it into clear quarter-over-quarter recommendations tied to engagement and pipeline contribution. WHO YOU ARE - You think in stories and narratives, not just assets and outputs. - You can turn technical insights into simple, powerful messages, and ghostwrite in multiple voices while staying authentic. - You're AI-first - fluent (or fast-learning) with AI tools for production, automation, and analysis, and can juggle multiple projects with them. - You're data-literate and let performance guide where you spend time. - You're proactive, organized, fast, curious, and not afraid to push for clarity. WHAT YOU'LL BRING - 3–5 years across two or more of: digital/web marketing, social media, search/SEO, communications, or content production; a true generalist, not a single-discipline specialist. - Hands-on experience using Adobe Suite (Illustrator, Photoshop, InDesign) - Hands-on with WordPress and comfortable making quick, clean web updates. - Experience ghostwriting or producing for executives or SMEs is a strong plus. - Comfortable using AI design/video tools for quick-turn assets. - B2B SaaS, cybersecurity, or DevOps exposure is a strong asset. NICE TO HAVE - Experience with AEO/GEO and LLM-visibility tooling (e.g., http://limy.aiLimy.ai http://Limy.ai). - Social automation and marketing-ops tools (Agorapulse, HubSpot, n8n, or similar). - Short-form video editing (CapCut, Opus, Adobe). Compensation Philosophy The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. If your expectations are above this range, it may be because your experience aligns with a more senior level. In some cases, we’re open to hiring at a higher level for the right person and are committed to paying competitively and fairly. If your experience is closer to an earlier career stage, we may still consider your application. In that case, we would evaluate the role at a different level within our levelling framework, which would correspond to a salary below the range shown. Pay is just one part of the overall compensation at Rewind. Why join Rewind At Rewind, you’ll help shape the future of data protection for thousands of businesses. We’re performance-driven, innovative, and not afraid to challenge what’s possible. You’ll join a team that values trust, accountability, and respect for people’s time — and encourages every employee to experiment, think critically, and grow. We support innovation through experimentation — including smart use of AI tools — and believe the best ideas come from those who aren’t afraid to push boundaries. How Rewind Will Support You We know that enjoying the journey is just as important as reaching our goals. We work hard to create a positive, inclusive environment where fun and laughter are part of our everyday routine. We also offer a variety of benefits to support your success both at work and in your personal life which includes but is not limited to:  - Flexible work hours - Employee stock options - Health benefits - 3 weeks vacation - 7 life leave days - 2 Level Up days for professional development - 1 volunteer day - Summer Fridays and office closed during the holiday break in December - Paid parental leave - $2000/year wellness/home office allowance - $5000/year professional development allowance Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We value how each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. We strongly encourage candidates of all different backgrounds and identities to apply. AI Usage Our recruitment process may include the use of artificial intelligence–enabled tools to help manage and review applications efficiently. These tools assist our team, but hiring decisions are ultimately made by human reviewers.