About Wonderschool Wonderschool’s mission is to ensure every child has access to early childhood education that helps them realize their full potential. We empower small business owners - child care providers - to launch and grow in-home programs through cutting-edge software, personalized coaching, and responsive support. We also partner with governments to modernize public child care infrastructure. Our team is small, fast-moving, and deeply motivated by the impact we create in families and communities across the country. About This Role We are hiring a part-time Social Media Marketing team member in San Francisco to create content, build community, and grow engagement with child care providers and families. This role focuses primarily on Instagram , with TikTok as a secondary channel, and is ideal for creators who love blending education, inspiration, and strategy to grow and engage audiences. Responsibilities Content Strategy & Creation - Developing and executing a high-quality content strategy for Instagram and TikTok aligned with Wonderschool’s mission - Creating engaging, inspiring, and educational content (Reels, Stories, TikToks, carousels, etc.) - Crafting content that inspires child care providers to build high-quality, sustainable programs - Developing parenting content that encourages and supports caregivers - Creating messaging that empowers educators to grow their income and careers - Staying current on trends in early education, neuroscience, finance, and digital marketing Community Growth & Engagement - Building and nurturing an engaged community through comments, DMs, and conversations - Developing relationships with influencers, educators, and child care advocates - Identifying and testing growth strategies to increase followership among child care providers and prospective educators - Leveraging user-generated content and collaborations to expand brand reach Analytics & Performance Optimization - Tracking and analyzing performance metrics (engagement, reach, follower growth, etc.) - Running experiments to optimize content formats, hashtags, and posting cadence - Sharing regular insights and recommendations to improve performance and impact Qualifications - Strong storytelling skills and the ability to adapt messaging for different audiences - Proven experience growing and managing Instagram and TikTok accounts - Deep understanding of social media trends, formats, and best practices - Data-driven mindset with comfort analyzing and optimizing performance - Experience with social media management tools (e.g., Later, Sprout Social, Hootsuite) - Passion for education, child care, and financial empowerment - Comfort working independently with high ownership and creativity Location and Employment This is a part-time employee role, remote within San Francisco, California. You will work from home; there is no office attendance requirement.