B2B Marketing Manager, DACH

About the role

About the Team Like every team at OpenAI, the Marketing team contributes directly to our mission of responsible and widespread AI adoption. The EMEA B2B Marketing team translates global priorities into regionally relevant programs that drive awareness, consideration, pipeline, adoption, and long-term customer trust. We partner closely with Sales and GTM, Product Marketing, Field and Executive Marketing, Content, Customer Marketing, Partner Marketing, Comms, Events, Marketing Operations, and regional leadership. DACH is one of OpenAI’s most important markets in EMEA. Our opportunity spans major enterprises and digital natives, ambitious startups, developers, partners, and a highly influential business community navigating the adoption of AI. About the Role As the B2B Marketing Manager for DACH, you will own the integrated B2B marketing strategy and execution for Germany, Austria, and Switzerland. You will be a close commercial partner to local Sales and GTM leadership, translating market insight, revenue priorities, target-account needs, and global launches into locally relevant programs that create pipeline, accelerate complex opportunities, deepen customer relationships, and grow adoption. You will carry clear pipeline goals and be accountable for Marketing’s measurable contribution to commercial outcomes in DACH. These goals will be established through the regional planning process and will evolve with the priorities and maturity of the market. You will be expected to understand the pipeline, make informed investment decisions, and demonstrate how marketing activity creates, influences, or accelerates revenue opportunities. This is a generalist role spanning field and executive marketing, demand generation, account-based programs, content, customer marketing, partnerships, events, and product launches. You will bring these channels together into a focused DACH B2B plan, drawing on specialist capabilities within the EMEA B2B Marketing team in London and global Marketing teams. A particularly important partnership will be with the DACH Consumer Marketing Lead: together, you will align market strategy, narratives, launches, audience priorities, channels, and major moments so B2B and B2C activity is coordinated, complementary, and mutually reinforcing. Close partnership with Marketing Operations will be crucial. Together, you will establish campaign infrastructure, audience and account segmentation, attribution, reporting, and operating rhythms that give Sales and Marketing a reliable view of performance and inform where the team should invest next. The role requires someone who can move comfortably between strategy and execution: shaping the market plan, participating in pipeline reviews, developing a priority-account program, adapting a global campaign, briefing an agency, supporting an executive event, and personally unblocking delivery when needed. This role is preferably based in Munich. Berlin may be considered for an exceptional candidate. Regular travel within DACH and to London will be required. In this role, you will: - Own and execute the integrated DACH B2B marketing plan, aligned with regional priorities, local revenue goals, market opportunities, and customer needs. Partner closely with the DACH Consumer Marketing Lead to ensure B2B and B2C strategies and activities are coordinated and complementary, while retaining clear accountability for B2B pipeline and revenue outcomes. - Carry pipeline goals for DACH B2B marketing and be accountable for demonstrating measurable contribution to pipeline creation, influence, opportunity progression, and revenue outcomes. - Partner closely with DACH Sales and GTM leadership on territory planning, target-account prioritisation, pipeline goals, strategic opportunities, and quarterly business reviews. - Build full-funnel programs across field and executive marketing, demand generation, account-based marketing, content, customer advocacy, partnerships, events, and digital channels. - Design programs around priority accounts and buying groups, tailoring narratives and engagement for senior decision-makers—particularly technical C-suite audiences—and connecting customer proof, partner participation, content, and seller follow-up to create or advance opportunities. - Work in close partnership with Marketing Operations to define target audiences, establish campaigns, maintain data and process quality, track performance, improve attribution, and turn results into clear recommendations. - Build a regular Sales, Marketing, and Marketing Operations pacing rhythm covering pipeline performance, account engagement, campaign conversion, opportunity follow-up, risks, and investment decisions. - Translate global campaigns, product launches, narratives, and assets into locally relevant programs that reflect DACH market dynamics, language, industry priorities, and customer expectations. - Work with EMEA specialist teams in London to bring the strongest regional capabilities into the market, while serving as the voice of DACH in regional planning and prioritisation. - Develop locally relevant customer stories and advocacy opportunities in partnership with Sales, Customer Success, Customer Marketing, Comms, and senior customer stakeholders. - Build joint programs with strategic technology, consulting, and implementation partners where they can extend reach, strengthen customer value, or contribute to pipeline. - Own the operating rhythm for DACH B2B marketing, including planning, budget management, agency coordination, campaign pacing, performance reporting, and prioritisation. - Build repeatable playbooks and share market learning across EMEA, helping the wider organisation understand what resonates with DACH customers and decision-makers. You might thrive in this role if you: - Have 12+ years of experience in integrated B2B, regional, field, demand generation, or account-based marketing, ideally in enterprise technology, cloud, AI, or SaaS. - Have a proven track record of driving measurable pipeline and revenue impact through integrated B2B marketing programs, ideally within large, complex enterprise sales cycles. - Have supported high-value products with long sales cycles, multiple decision-makers, and significant commercial scrutiny, and are familiar with engaging senior decision-makers—particularly technical C-suite audiences—throughout complex buying journeys. - Have held pipeline goals or comparable commercial targets and can clearly demonstrate how your marketing decisions created, influenced, or accelerated revenue opportunities. - Have partnered closely with enterprise sellers and Sales leadership on account prioritisation, pipeline reviews, opportunity acceleration, executive engagement, and follow-up. - Have worked closely with Marketing Operations on campaign architecture, segmentation, lead and account processes, measurement, attribution, and performance reporting. - Are comfortable using pipeline and campaign data to diagnose performance, make trade-offs, and redirect investment—not simply report activity. - Are a marketing generalist with experience connecting multiple channels into one coherent market plan, rather than operating within a single specialist discipline, and have a strong track record of partnering with consumer marketing leaders to integrate B2B and B2C strategy and activity without blurring ownership. - Understand DACH enterprise buying dynamics and can translate local customer, industry, cultural, and regulatory context into stronger marketing decisions. - Can balance local market needs with regional and global priorities, influencing effectively within a matrixed international organisation. - Are both strategic and hands-on: able to establish direction and operating structure while personally driving high-priority work to completion. - Bring strong commercial judgement, operational discipline, and the ability to make clear prioritisation decisions when opportunities exceed available capacity. - Communicate credibly with senior customer decision-makers—particularly technical C-suite audiences—as well as Sales, Marketing, and partner stakeholders. - Are energised by AI and motivated to help organisations across DACH adopt transformative technology responsibly. - Are fluent in German and English. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.  We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf. 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