At One Ventures makes its first Chile bet, leading Reuse's $21M Series A

Chilean refurbished electronics startup Reuse has raised a $21M Series A led by At One Ventures, marking the fund's first investment in Chile.

Founded in 2018 by José Tomás Ulloa and Max Sateler, Reuse manages device trade-in programs for retailers, telecom companies, and electronics brands. Its partner list spans some of the region's largest consumer names, including Falabella, Coppel, Samsung, Cencosud, Ripley, Claro, WOM, and MacOnline.

The mechanics of the business run on software: Reuse evaluates used devices before refurbishing and reselling them with a 13-month warranty, at prices up to 30% below what new devices cost. That combination — a grading and pricing engine wrapped around retail and carrier trade-in channels — is what gives the company a foothold with partners who already control the point of sale when a consumer decides to upgrade.

The new capital is earmarked for entering Colombia, expanding across Latin America, strengthening partner integrations, and investing in technology.

The raise lands on top of steep growth. Reuse generated $30M in revenue in 2025, twice what it recorded in 2024, and expects to reach $55M in net revenue in 2026. The company currently operates in Chile, Mexico, and Peru and employs 120 people.

The Colombia entry extends a map that already covers three markets, and it points to a strategy of following partners — retailers and telecom operators with regional footprints — into new geographies rather than building awareness from scratch. It also puts Reuse in front of a broader set of consumers in a region where the price gap between new and refurbished electronics remains wide.

For At One Ventures, the deal is a first in Chile, a market that has produced a steady stream of venture-backed consumer and commerce companies but sits well behind Brazil and Mexico in total deal volume. The firm's backing alongside the company's existing retail and carrier relationships gives Reuse both capital and a partner network as it moves into its fourth market.