HooLiv lands $2.7M seed round to fuel residential real‑estate tech ambitions

HooLiv, a startup that creates technology solutions for consumers navigating the residential real‑estate market, announced on October 6, 2025 that it has closed a seed financing round of $2.7 million. The round was led by Negen Capital PMS, a firm that has been active in early‑stage investments across consumer‑focused technology sectors. The injection of $2.7 million at the seed stage gives HooLiv additional runway to advance its platform, refine its product offering and expand its user base. While the company has not disclosed specific plans for the capital, seed‑stage funding of this magnitude typically supports product development, hiring of key talent and market testing in the highly competitive prop‑tech landscape. Residential real‑estate technology remains a crowded field, with many startups seeking to simplify the buying, selling and renting process for everyday consumers. HooLiv’s focus on the consumer side positions it alongside other innovators that aim to bring greater transparency and efficiency to the home‑search experience. By securing backing from Negen Capital PMS, the company joins a cohort of early‑stage ventures that have attracted investor confidence despite the sector’s evolving dynamics. The announcement underscores the continued appetite among investors for early‑stage prop‑tech opportunities, and it marks a significant milestone for HooLiv as it moves beyond the initial concept phase toward broader market traction.