Fabulate secures $4.5M to accelerate AI‑driven creator marketing across APAC

Fabulate is an influencer marketing platform that uses AI to match brands with creators, manage campaigns and measure performance at scale. In a funding announcement on August 12, 2026, the Australian‑origin startup disclosed that it has raised $4.5 million, bringing its valuation to $84.5 million. The capital raise was anchored by Centerstone Capital and Nightingale Partners, although roughly 90% of the money was contributed by existing shareholders.

The CEO, Toby Kennett, highlighted that Fabulate is already profitable and that the new funds will be deployed to "further drive our growth through the region," underscoring the company's ambition to deepen its presence across the Asia‑Pacific market. Over the past two years the firm has expanded into New Zealand, Singapore, Malaysia, the Philippines, Vietnam, Thailand, Indonesia, South Korea and Japan, positioning itself as a regional technology business.

Founded in 2019 by Toby Kennett together with former Nine executives Ben Gunn and Nathan Powell and technologist Sachin Singh, Fabulate has built a differentiated AI‑powered product called SparQ. SparQ automates creator discovery, campaign execution and performance analytics, allowing brands and agencies to scale creator collaborations efficiently.

In addition to the capital injection, Fabulate announced senior hires to support its regional push: Jon Kee joins as commercial director for Southeast Asia, Japan and South Korea, while Gabrielle Lawton takes the lead for New Zealand. Chair Patrick Forth remarked that the company has evolved from an Australian startup into a technology business with a clear leadership position in APAC, citing the platform’s AI core as a key competitive advantage.

The funding round, while not labeled as a specific series, signals confidence from both new and existing investors in Fabulate’s growth trajectory and its AI‑centric approach to creator marketing. With the fresh capital, the company aims to scale its platform, deepen market penetration and cement its status as a leading AI‑driven influencer marketing solution in the region.