Ultra Secures $50M Series A to Expand Warehouse Robotics Fleet
Brooklyn-based Ultra raises $50M in Series A funding led by Framework Ventures to enhance its robotic order processing capabilities.
On October 9, 2026, Ultra, a Brooklyn-based startup focused on warehouse robotics, announced that it has raised $50 million in a Series A funding round led by Framework Ventures. This financing is part of a larger funding announcement totaling $62 million, which also includes an earlier $12 million seed round led by Y Combinator and NextView. The newly acquired funds will primarily be used to expand Ultra's fleet of robots, specifically its OP1 model, which is designed to automate repetitive tasks such as packing, sorting, and kitting in warehouse settings.
Ultra aims to transform the logistics landscape by making robotics a seamless part of order processing, allowing this work to recede into the background. The company’s OP1 robot operates from a stationary base, utilizing locking casters to move between work areas, and is powered by a standard 120V outlet, making it easier for warehouses to adopt this technology without extensive modifications to their existing infrastructure.
The startup's collaboration with Physical Intelligence is noteworthy, as it enables Ultra to leverage advanced AI models in enhancing the operational efficiency of its robots. This partnership is essential for ensuring that the OP1 can function autonomously for 96.4% of an eight-hour shift, a statistic that underscores Ultra's commitment to operational excellence in order fulfillment.
Ultra's business model also emphasizes ongoing customer relationships through a subscription service that includes initial integration fees followed by monthly hardware and software support charges. This structure allows clients to evaluate installation and support alongside performance, fundamentally altering the purchasing dynamics in warehouse automation.
With the goal of packing over 500,000 orders since its inception, Ultra is not just about deploying robots but also about ensuring that they continue to meet the evolving demands of warehouse operations. The company plans to enhance its product offerings and customer service as it scales its operations, leveraging the expertise of its founding team, which includes professionals with backgrounds in manufacturing, operations, and applied AI. As the demand for automated solutions in logistics continues to rise, Ultra's strategic focus on both technology and customer support positions it well within the competitive landscape of warehouse automation.
Founders
- Oliver OrtliebCo-FounderLinkedIn ↗
- Max FriefeldCo-FounderLinkedIn ↗
- Jon SchwartzCo-FounderLinkedIn ↗
- Chetan ParthibanCo-FounderLinkedIn ↗
About the Company
Ultra raises a $50M Series A led by Framework Ventures to scale warehouse robots.
Ultra raises a $50M Series A led by Framework Ventures to scale warehouse robots. Its $62M total and service model put deployment and ongoing support in focus.