Angular Ventures leads $6M seed into Verso's consumer intelligence platform

Verso, an AI-powered consumer intelligence platform, has raised $6M in seed funding led by Angular Ventures, with participation from 100in, Kima Ventures, Olympe Capital, Sharpstone Capital and a group of business angels. The company is also backed by startup studio Hexa.

The startup is attacking a persistent inefficiency in how large companies do consumer research. Firms spend heavily on studies to inform product development and marketing, but the process is expensive and slow, and the resulting findings often stay locked inside insights teams rather than reaching the parts of an organisation making decisions. Verso was co-founded by Lydia Bellahouel and Camille Epitalon to make those insights available at the moment decisions get made.

The platform covers the research process end to end: study design, participant recruitment, AI-moderated video interviews and automated analysis. Its interviews adapt in real time, and findings drawn from thousands of hours of conversations are synthesised into a knowledge base that teams can revisit and query as new questions come up. Instead of a static report at the end of each study, Verso builds consumer personas that are enriched as further research is conducted, letting teams compare segments and track how attitudes shift over time.

According to the company, clients reach insights roughly ten times faster and at a quarter of the cost of working with a traditional research agency, while speaking to about 15 times more consumers. More than 30 companies use the platform, including Ferrero, Orange and Michelin.

Bellahouel traces the idea to her time at BCG, where she watched large groups lose revenue because usable consumer insights were not available when decisions were being taken.

Qualitative interviews are currently the starting point for the platform, but Verso is extending its consumer intelligence layer to take in quantitative data, social listening and other sources. That information is designed to reach both business decision-makers and, through agent interfaces, AI agents doing initial analysis inside existing workflows.

The seed funding will go toward integrating additional consumer data sources, developing access for AI agents, and expanding beyond France, including into the US. Verso also plans to hire across engineering and go-to-market roles.