Creator platform INFLUISH raises pre-seed funding at Rs 25 Cr valuation

The round was covered by Entrackr and Inc42, with backers including a Clovia co-founder, to scale its Meta-API-based influencer marketing tools.

INFLUISH is a creator marketplace that connects influencers with brands and agencies via Meta’s official APIs, positioning itself as India’s largest home for creators. The platform offers automated direct messaging, paid collaboration deals, and campaign management tools while claiming zero percent commission on collabs.

The company has raised a pre-seed funding round at a valuation of Rs 25 crore, though the precise sum was not disclosed in the available materials. Coverage from Entrackr and Inc42 confirms the round’s existence, and the Economic Times piece notes participation from a Clovia co-founder alongside other investors. The funding will be used to scale the platform’s operations and enhance its suite of creator tools.

INFLUISH states it is powered by official Meta APIs, meaning it never stores or sees user passwords. Its Auto-DM feature is rate-limited to keep accounts safe, and follower counts and engagement data are pulled directly from Instagram. The platform reports over 14 lakh registered creators and claims to have facilitated campaigns worth more than Rs 22 crore. It also says 9,007 creators joined on a single recent day.

The startup is led by CEO Sankalp Nag and CTO Tushar Jain. Their stated vision is to simplify and secure influencer marketing for both creators and businesses. INFLUISH competes in India’s crowded creator-economy space, where platforms vie to offer brands verified influencers and performance-based campaign tools. The company’s no-commission model and API-based safety positioning differentiate it from peers that rely on password sharing or charge a cut of collaboration fees.

Publicity around the round includes features in Economic Times, YourStory, DailyHunt, and MSN. The company’s website highlights a top-7 ranking in the App Store’s social category and touts itself as India’s most affordable Auto-DM tool. The funding arrives as the Indian creator economy continues to attract investment, with Inc42 bundling INFLUISH’s raise into a weekly roundup that tracked $426 million in total Indian startup funding that week.