DailyObjects Secures ₹332 Cr in Series C Round to Boost Offline Expansion

D2C lifestyle startup DailyObjects has successfully raised ₹332 Cr ($34.3 Mn) in its Series C funding round, co-led by Xponentia Capital Partners, along with Anicut Capital and Axiom Asia Private Capital. This funding will primarily be directed towards expanding the company's offline presence, enhancing product and R&D capabilities, and strengthening brand-building efforts. Furthermore, DailyObjects is looking to explore opportunities in international markets.

Founded to cater to a growing demand for lifestyle products, DailyObjects specializes in a variety of offerings, including mobile covers, tech accessories, and organizational items designed to enhance daily life. The company's unique approach to combining style with functionality has positioned it favorably within the competitive D2C space.

The latest funding round also included both primary and secondary transactions, valuing DailyObjects at approximately ₹1,050 Cr ($108.4 Mn). This capital influx will not only facilitate the company’s offline expansion but will also allow it to deepen its product development efforts, ensuring that it remains competitive in a rapidly evolving market.

With this new funding, DailyObjects is poised to solidify its market presence further and tap into new customer segments by establishing physical retail channels, which have become increasingly important in the post-pandemic retail landscape. As e-commerce continues to thrive, the balance between online and offline strategies is becoming critical for brands looking to capture a larger share of consumer spending. DailyObjects’ strategic move to enhance its offline footprint is a testament to its commitment to adapt and grow in an ever-competitive industry landscape.