Cradlewise Locks In $12M Series A for D2C Sleep Tech

Cradlewise, a direct-to-consumer brand selling a convertible smart bassinet and crib with built-in video and a sound machine, has raised $12 million in a Series A funding round announced on September 3, 2026. The company did not name a lead investor.

The device is marketed as an all-in-one sleep solution that grows with a child up to 24 months. Its AI technology spots the first signs of stirring by detecting subtle movements and cues, then customizes soothing through a gentle bouncing motion meant to emulate how parents comfort babies in their arms. Parents can monitor the crib remotely, track sleep patterns, and adjust settings through a companion app. Other features include Spotify integration, support for twin cribs managed under one app account, and a Caregiver Team option available through the Nurture Plus tier.

Cradlewise has collected several industry accolades, including TIME’s Best Invention 2020 for Parenting, a CES Innovation Award, Best Family Tech at CES, and USA Today’s Editors’ Choice Award at CES. The company claims its user base has achieved more than 50 million hours of restful baby sleep and cites a 4.5-star average across over 800 reviews. In April 2025, OpenAI chief executive Sam Altman publicly endorsed the crib on social media.

The product carries Baby Alliance and Greenguard Gold certifications. Cradlewise also offers a 60-night trial, accepts HSA and FSA payments, and provides financing through buy-now-pay-later plans and group gifting via Paysquad.

The new capital arrives as Cradlewise competes in the infant sleep technology market against conventional bassinet and baby-monitor manufacturers.