Singularity AMC Backs BlissClub’s Offline Push with $16.8M

BlissClub, a direct-to-consumer athleisure brand built for women and recently expanded into menswear, has raised $16.8 million in a fresh funding round. Singularity AMC led the investment, according to an announcement on August 7, 2026. The capital is earmarked to push the company beyond its online roots into physical retail and to launch product lines in entirely new categories.

The brand’s website reveals a sprawling catalog: over a dozen proprietary fabric technologies—from Cloudsoft to Airmelt—spanning activewear, citywear, swimwear, innerwear, and co-ords. It operates a loyalty program, runs frequent promotional offers, and maintains a store locator page, hinting that a brick-and-mortar footprint already exists in some form. The new funding will accelerate that offline expansion, deepening its presence in a market where digital-native labels are increasingly chasing physical touchpoints to drive discovery and trial.

While the exact round designation was not disclosed, the $16.8 million injection signals conviction from Singularity AMC in BlissClub’s ability to translate its online traction into a multi-channel brand. The move mirrors a broader shift in Indian D2C, where athleisure players that once thrived on social media and performance marketing are now investing in stores to build trust and cater to customers who want to feel fabrics before buying. BlissClub’s extensive fabric segmentation—each with its own collection page—suggests a brand that leans heavily on material innovation as a differentiator, a story that often benefits from in-person retail experiences.

Entering new categories adds another dimension. The company’s existing range already blurs the line between workout gear and everyday wear, but the fresh capital will likely fund R&D and inventory for segments not yet on its site. Without specifics, the promise of category expansion points to ambitions beyond its current activewear-and-loungewear core, potentially into adjacent lifestyle products.

The funding comes at a time when the lines between performance, comfort, and street style are collapsing, and consumers are shopping across channels. BlissClub’s bet is that a physical store network, combined with its D2C engine and proprietary fabrics, will create a defensible moat. Singularity AMC’s backing gives it the runway to test that thesis.