Chiratae leads $7M Series A into babycare quick commerce startup Peeko

Peeko, a quick commerce startup specializing in babycare products, has raised $7 million (₹67.4 crore) in a Series A funding round led by Chiratae.

The raise positions Peeko within a segment of India's quick commerce market that targets parents seeking fast delivery of baby essentials—a category that differs from the broader grocery and general merchandise focus of larger quick commerce players.

Chiratae, an Indian venture capital firm, led the round. No additional investors were named in the announcement.

Details on how Peeko plans to deploy the capital—whether toward geographic expansion, dark store buildout, technology, or marketing—were not disclosed.